“Hendrix of the Desert:” don’t you just love that name they try to hang on Vieux Farka Toure’, son of Ali, son of Ishmael and Mariam? Yeah, about as much as I love PR rap in general, and ad copy in particular. About as much as I love the attempt to fit Alex Cuba with the title “Hendrix of the North” or “Hendrix of Kootenay” or whatever it was, a few years ago. The problem, in both cases, is that it’s just not accurate. Alex Cuba’s pop guitar stylings are wonderful, but closer to Eddie Van Halen than those of His Majesty Hendrix. And I dig Vieux, too, but he ain’t Hendrix; hey, he’s not even from the desert! Hometown Niafunke is still the Sahel, not Sahara , last time I checked, and he obviously has sub-Saharan—not Semitic or Berber—physical characteristics, as the neighboring Tuareg do.